1

We all know that Michael Imperioli is gangster, I mean it’s Chris frikkin Moltisanti over here. Cousin and one time heir to the throne of Anthony Soprano. What a surprise it was to see my man as the new face for 1800 Tequila. Below you will find him kicking back, dissing Patron (the new flavor of the month “cool” liquor), and just being himself. The monochrome colors of the ad and the clean suit Michael is wearing reminds me a lot of the Ketel One ads but it all works for the same reasons: It’s macho, it’s for the boys and it seems to be anti-douche (notice Michael doesn’t have a fohawk or an Ed Hardy shirt on). Now this is the type of ad to “Change the Game”.